Prestige issue 259, February 2015
Yolla Hayek © Archives Yolla Hayek
Tell us about Ahjar, your jewelry brand … The story of my love for gemstones and accessories goes back to my childhood, when I dressed my dolls and adorned their hairstyles and outfits with pieces that go with it. Later, I had the chance to realize my dream and start my own company, Ahjar. Why this brand? For the simple reason that Ahjar, in Arabic, or precious stones, is a name that is very rich in meaning and easy to remember.
What was your aim through this name? I wanted to give my space a name both imposing and flexible. Ahjar in Arabic can be pronounced and interpreted in the same way in all Arab countries, my aim is to develop the brand and extend it to Arab and foreign markets.
What kind of jewelry do you create, and where do you get your inspiration from? Ahjar offers a wide variety of fake jewelry and accessories in sterling silver and gold plated in white or yellow gold, like earrings, bracelets, necklaces, pendants and other creations to suit all tastes and all budgets. Along with pieces imported from Europe and the United States, I design my own creations inspired by the latest fashion trends and brands to have unique and classic models, and custom made pieces for all occasions, Christmas, Valentine’s Day, Mother’s Day, engagements, weddings, etc.
© Archives Yolla Hayek
«I dream to develop the brand and expand it to the Arab and foreign markets»
Do you participate in exhibitions? Through social networks, Instagram and Facebook, I managed to retain serious customers and participate in exhibitions held in Lebanon, as part of Beirut Designer Week and Afkart at Zaitunay Bay, and abroad in Jeddah, Bahrain and Kuwait.
Where can we find your collections? Ahjar is available in Nails Beauty Centers Gemmayzeh Pasteur Street, Samaya Kaslik complex in Verdun Plaza and Pointure Achrafieh.
For more information, Instagram: AHJARLEBANON.
