Prestige issue 255, October 2014
You just attended the event «Couture Fashion Week» held in New York. Can you elaborate? This luxury fashion event takes place in New York City, twice a year and hosts the crème de la crème of fashion professionals, customers and VIPs.

Prestige issue 255, October 2014
Sarahudgens is the name of my American mother, who is my hero in life and to whom I owe all my talent. I wanted my brand items bearing her name during her life, as a sign of love, appreciation and esteem. At school, I had a particular interest in handicrafts

Prestige issue 256, November 2014
You recently participated in a «trunk show» abroad ... Yes, I just got back from London where I was involved in this kind of parade-sale, held for two days in a row in the showroom of a Russian designer. A large number of clients, stylists and media attended the event.

Prestige issue 256, November 2014
I always dreamed of having my own brand of bags created for young adolescents. More than love, it’s a passion. It is in this spirit that Smartiz& Co. began in 2004, a project that has two components. On one hand, there is our own collection of bags on display in our showroom in Beirut Souks,

Prestige issue 256, November 2014
It was after a long experience, twenty years ago, in the field of design that this choice has been refined. I also think it is quite natural that an artist chooses one day a trend, a taste or a style. In any case, having the gift of creating jewelry comes from an inspiration I had after experiencing,

Prestige issue 257-258, Dec. 2014-Jan. 2015
I am the creator of the concept of jewelry and bags La Rose de Sim. I drew and created jewelry while I was still on the school benches, a true passion. Graduated in Business and Marketing, I had, like many of my compatriots, the nostalgia of old Lebanon.